The always-enlightening Laura Ries tells us how to become (and stay) famous:
Laura’s basic idea is that, whether you’re promoting a product, a service, or yourself, you have to think in terms of brands.
Every big star — indeed every highly successful person — has an unambiguous identity and personality. They stand for something; they represent a clearly defined brand in people’s minds.
What’s your brand? How do you intend to promote it?
(For more great videos from Laura, check out RiesReport.com)