Audio: What Do Oprah, Elvis & Madonna Have in Common?

by Kevin Delaney

(Besides the fact that they’re all known by just one name!)

In this third installment of my interview with marketing expert Laura Ries, we talk about what has made these people not just incredibly popular celebrities, but super-powerful brands.

Oprah Winfrey, Elvis Presley, Madonna

Oprah Winfrey, Elvis Presley, Madonna

Branding is at the heart of every big-time success. The public can only fall in love with your product, service — or you — if there’s something about your brand that sets it apart.

If you haven’t heard the previous installments of my chat with Laura, go here for part one, and here for part two.

The 22 Immutable Laws of BrandingAfter you’ve listened to the interview, head over to Amazon.com and pick up Laura’s book, The 22 Immutable Laws of Branding. It’s a veritable manual on how to create a killer brand, and a very fun read!

(Audio is approximately 6 minutes)

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