What is a brand? Why do some brands succeed, while others never get off the ground?
I recently chatted with author & marketing expert Laura Ries on the essence of branding, particularly personal branding. The conversation was phenomenal — fortunately, I had the foresight to record it!
Laura and her father Al Ries have written several books that should be on every entrepreneur’s shelf. The 22 Immutable Laws of Branding is an excellent starting-point, filled with many fascinating examples of big-time business success stories, and dismal, even laughable failures.
I credit Laura & Al with making marketing interesting and fun. In this first segment, Laura explains what makes a brand, and why branding has to be approached as a long-range proposition.
She also tells us about some of the difficulty she’s had trying to persuade officials of her home city of Atlanta to adopt an obvious slogan, rather than concocting a new & unmemorable one. (7 minutes)
Click the right-arrow in the player above to listen to the audio
Click here to download the audio
Laura’s video on how to become a movie star can be found here.
Be sure to check out Laura’s blog, Ries’ Pieces.
More segments from our interview are coming soon. . . .