Audio: Understanding Branding with Marketing Guru Laura Ries

by Kevin Delaney

What is a brand? Why do some brands succeed, while others never get off the ground?

Laura RiesI recently chatted with author & marketing expert Laura Ries on the essence of branding, particularly personal branding. The conversation was phenomenal — fortunately, I had the foresight to record it!

Laura and her father Al Ries have written several books that should be on every entrepreneur’s shelf. The 22 Immutable Laws of Branding is an excellent starting-point, filled with many fascinating examples of big-time business success stories, and dismal, even laughable failures.

I credit Laura & Al with making marketing interesting and fun. In this first segment, Laura explains what makes a brand, and why branding has to be approached as a long-range proposition.

She also tells us about some of the difficulty she’s had trying to persuade officials of her home city of Atlanta to adopt an obvious slogan, rather than concocting a new & unmemorable one. (7 minutes)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click the right-arrow in the player above to listen to the audio
Click here to download the audio

Laura’s video on how to become a movie star can be found here.

Be sure to check out Laura’s blog, Ries’ Pieces.

More segments from our interview are coming soon. . . .


{ 2 comments… read them below or add one }

Lonny Dunn May 13, 2010 at 6:49 pm

I have always been under the strong opinion that we are “Branding” ourselves online whetther we know it or not. Employers surveyed now say that over 40% of them “Google” potential recruits to see what “comments” they are making online. Our website URL is forgotten, but they remember our name. Novices don’t know to even look up the URL, they just “google” you or me. Numerous examples abound that what is out there on the web is out there, and we should make a concious, extensive effort to “Manage our Brand” and make sure that our content and digital imprint is wide and business like. Thanks for bringing this to our attention, and I appreciate you. I tweet at WorldsBestTips and I linked here thru LinkedIn Sales Group.

Brain Love May 28, 2010 at 8:59 pm

You have done it once again. Great article!

Leave a Comment

Previous post:

Next post: