Video: Don’t Focus on Numbers

by Kevin Delaney

Are you a stats-addict? Do you constantly check website analytics & other data — and do you feel frustrated when, in your opinion, too few people are paying attention to you?

In this video, I caution against the mistake of ascribing too much importance to numbers. As marketers and entrepreneurs, we need to focus on the quality of our relationships, not the sheer quantity of people who follow us.

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{ 1 comment… read it below or add one }

Ed Dellis May 18, 2010 at 9:28 am

Right on, Kevin. I agreed 100% with you on hit counts. In fact, I posted a video on YT addressing this issue. Thanks for putting it so eloquently into words. http://www.youtube.com/watch?v=twjY9IORoeg

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