Video: When They Opt-Out

by Kevin Delaney

It happens to the best of us. Despite our best efforts to keep our hordes of slavishly adoring fans happy, one or two lose interest, and stop following us.

Was it something we said? Usually not.

Here are a few thoughts on what to do (and more specifically what not to do) when folks decide they’ve had enough of basking in the glow of your awesomeness.

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