Do you think of yourself as a brand? You are one, whether you realize it or not!
Laura Ries and her father Al Ries help individuals and companies to think like brands. In their books and on Laura’s blog, the Rieses lay out strategies for thinking different, and how to create a strong identity for your product in the marketplace.
In the first installment of my interview with Laura, we talked about the essence of branding, and what it means to stand out in the marketplace. In this segment, Laura talks about some of her favorite “people brands.”
More installments from this informative interview are coming soon! (5 minutes)